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Brands are all around us, although most people probably don’t consciously think about their impact. But the biggest brands all have instantly recognizable elements. Take Nike, for instance: That name is synonymous with their famous “swoosh,” which the company has used since 1971. Or, if you hear something about Tiffany’s, you’ll likely picture the particular blue shade of their boxes, a color they trademarked in 1998 so that no one else can use it. These are just two well-known examples of ways that branding links products to a company.

Who should provide learning to those who want it? This question seems straightforward, but it isn’t. The traditional list includes colleges, universities, and other types of schools, along with a few well-established learning providers like Khan Academy and Coursera. If you’re already familiar with online learning, you might also think of organizations that teach specialized content, like Duolingo for foreign languages or HubSpot for both learning and executing marketing strategies, and educational publishers who provide online content as well as books, like Pearson Education and McGraw Hill.

The classroom environment is familiar to most everyone, although the types of classrooms you’ve experienced may differ. Whether participating online or in person, whether teaching or receiving instruction, you’ve had to decide how to approach learning. Are new things exciting challenges to master or scary obstacles to overcome? 

The term learning experience design is having a moment. An increasingly utilized and recognized phrase within and even outside the field of online learning, it’s popping up in many places as people discover what this kind of design is all about.

If you spend any time in tech or online learning spaces, you’ve probably heard the words “learning experience” (LX) and “user experience” (UX). Here at Extension Engine, we often talk about these terms in relation to design, because that’s what we do: We offer LX design and UX design to our clients for their learning experience platforms. And while these two things can go hand in hand, they don’t always have to.