--- title: "Speaking a Common Language: Industry Terms at Extension Engine and Beyond" description: Language changes over time, which can be a challenge when your industry depends on clear communication. In the second episode of our series on language, one of our experts talks about common industry terms and branding. image: https://blog.gostudion.com/hubfs/Speaking%20a%20Common%20Language_Industry%20Terms.jpg --- [![Studion](https://blog.gostudion.com/hubfs/studion-logo.svg)](https://www.gostudion.com) # Speaking a Common Language: Industry Terms at Extension Engine and Beyond [![](https://blog.gostudion.com/hubfs/Speaking%20a%20Common%20Language_Industry%20Terms.jpg)](https://blog.gostudion.com/speaking-a-common-language-linguistics-and-vocabulary-inflation-in-our-industry-0) January 12, 2023 As we addressed in [our first post in this series](https://blog.gostudion.com/speaking-a-common-language-linguistics-and-vocabulary-inflation-in-our-industry), the language people use within a field changes and evolves over time. While this is completely normal, it can make it easy for people to misunderstand each other, even when they think they’re talking about the same thing. So it’s crucial for us at Extension Engine to clarify what we’re discussing when we talk to each other and to our clients so that we can create a successful learning experience for them and their learners.  In this post, Senior Learning Experience Designer Lexie Bryan moves on from her discussion of her linguistics background and the issue of vocabulary inflation to talk about the differences between industry-wide terminology and client branding. She also explains how we talk to clients at the beginning of a project about what our shared words and definitions will be.   ### Let´s Talk Connect with Us [![Studion](https://blog.gostudion.com/hubfs/logo-footer.jpg)](https://www.gostudion.com) - [Contact Us](https://www.gostudion.com/contact-us/) - [Terms & Conditions](https://www.gostudion.com/terms-and-conditions/) - [Data Privavy Policy](https://www.gostudion.com/data-privacy/) - [Cookie Policy](https://www.gostudion.com/cookie-policy/) - [GDPR Policy](https://www.gostudion.com/gdpr-policy/) - [![Studion Facebook](https://blog.gostudion.com/hubfs/facebook-icon.svg)](https://www.facebook.com/gostudion) - [![Studion Instagram](https://blog.gostudion.com/hubfs/instagram-icon.svg)](https://www.instagram.com/gostudion) - [![Studion Linkedin](https://blog.gostudion.com/hubfs/linkedin-icon.svg)](https://www.linkedin.com/company/gostudion) USA 1374 Massachusetts Ave. Floor 5 Cambridge, MA 02138 CROATIA Poljička cesta 43 21000, Split, Croatia