Your platform is the face of your online learning business. It is not just a place for learners to access stored content and videos — your online learning platform is essentially the product that you are selling.
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“Online learning businesses have it all wrong—they are not thinking like a product company.”
Every day, we speak to universities, nonprofits and corporations who are looking to put their training or education online with the goal of generating revenue, creating impact or influencing an audience. And these conversations are very similar – people usually anchor their thinking to the existing and ask “how do we create an online course.”
Read MoreWe’re delighted to learn that ExtensionEngine has been included as one of Eduventures’ EdTech Companies to Watch.
At ExtensionEngine, we are shifting the conversation about online learning. We challenge institutions to think beyond the limitations of out-of-the-box learning technology and cookie-cutter courses created by revenue sharing engagements with online program managers (OPM). For those who create courses in-house, we encourage them to avoid limiting online learning and pedagogy to what traditional LMS solutions and off-the-shelf
Read MoreNazeeri to propose pedagogy and learner experience drive technology decisions
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This week, I had the pleasure of conducting a webinar with Howard Lurie, Principal Analyst, Adult and Online Learning at Eduventures. The topic was Building Online Programs Without an OPM.
Conventional OPMs, estimated to be used by about 15-20% of universities in the U.S., are a popular option to outsource online degree program development, management, and marketing in return for a share of the revenue. In the webinar, we discussed the pros and cons of this model and also introduced an alternative model: professional services firms (e.g., ExtensionEngine).
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