“Online learning businesses have it all wrong—they are not thinking like a product company.”
Every day, we speak to universities, nonprofits and corporations who are looking to put their training or education online with the goal of generating revenue, creating impact or influencing an audience. And these conversations are very similar – people usually anchor their thinking to the existing and ask “how do we create an online course.”
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Recently I have had separate in-depth talks with high level administrators and faculty leaders at multiple schools—public and private, large and small, coastal and middle-of-the country—where the obvious conclusions, usually unspoken, were reached by all in the conversation. The difference was, each of these times the conclusions were spoken out loud:
One said “A school can work with a traditional revenue-sharing OPM if its goal is to simply get online. But given the financial implications of such a partnership, it would be just as effective but faster and put much less of a burden on faculty for the school to simply pile up a bunch of money in the middle of a room and light it on fire.”
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ExtensionEngine was one of two sponsors of the Learning with MOOCs 2017 conference, held October 8–10, 2017 in Austin, TX. Furqan Nazeeri, Partner at ExtensionEngine, participated as a panel member in the session “What should drive the design of MOOCs? What is driving current trends?”, where he discussed how online learning has evolved to be more adaptive, customized, and engaging.
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We’re delighted to learn that ExtensionEngine has been included as one of Eduventures’ EdTech Companies to Watch.
At ExtensionEngine, we are shifting the conversation about online learning. We challenge institutions to think beyond the limitations of out-of-the-box learning technology and cookie-cutter courses created by revenue sharing engagements with online program managers (OPM). For those who create courses in-house, we encourage them to avoid limiting online learning and pedagogy to what traditional LMS solutions and off-the-shelf
Read MoreNazeeri to propose pedagogy and learner experience drive technology decisions
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